Jinah Kim

Word Whiz, Marketing Darling, Terrific Eater

I’ve been creating, consuming and sharing content online since I launched my first zine on AOL back in 2000. And though my folks argue otherwise, I very much believe that the Internet is a real place of employment, and this is where I work and play.

These days, you can find me at Matchstic (no “k”), bettering brands. Here I help clients find their way through words, translating messages into meaning across many industries. My background in advertising, e-commerce and marketing build a solid foundation for me to stand on, as my day-to-day calls for constant shifts to write for very different client personalities. I’ve gone to town on punchy taglines, podcast adverts, nugget boxes and enterprise-level websites in addition to distilled brand-defining copy.

In past lives, I’ve been a Cultural Cheerleader, Intern Wrangler, Newsletter Expert, Social Media Mover and Shaker, Content Editor and Party Planning Committee Leader.

I love working on unusual projects and collaborating within a team—I think we can do great things together. Let's chat!